About this video

• Video Title: How I Gained 7.8 Million Followers In 40 Months (6 Key Lessons)
• Channel: Alex Hormozi
• Speakers: Alex Hormozi
• Duration: 45:33

Overview

Alex Hormozi shares six key lessons learned from growing his brand to 7.8 million followers and 2 billion impressions in 40 months. He emphasizes a shift from "edutainment" to pure education, focusing on his target audience of business owners, and provides tactical advice on content creation, including packaging, introductions, meat, visuals, and pre-work. He also discusses moving from broad topics to narrower business-focused ones, prioritizing revenue over just views, focusing on long-form content over shorts, and the importance of assuming nothing about the audience's prior knowledge.

Key takeaways

• Exponential Growth: In 40 months, Hormozi grew his YouTube from 0 to 2.23 million subscribers, Instagram from 7,000 to 2.5 million followers, and accumulated a total of 7.8 million new subscribers across platforms, alongside 2 billion impressions and 1 million book sales.
• Six Key Lessons for Growth:
  1. Edutainment to Education: Shifting focus from entertaining content to content that educates and aims to change behavior.
  2. "For Us" to "For You": Tailoring content to resonate with the target audience (business owners) rather than what the creator personally likes.
  3. Wide to Narrow: Focusing on specific business-related topics like business models, leverage, and selling, rather than broader lifestyle or entertainment subjects.
  4. Views to Revenue: Shifting the primary metric from raw views to ad revenue (and by extension, audience quality) as a leading indicator of attracting the right audience.
  5. Shorts to Longs: Recognizing that long-form content drives more conversions and focusing on it, while still maintaining short-form content volume with a business focus.
  6. Assume More to Assume Nothing: Not assuming the audience knows who you are or your background; introducing yourself and explaining context in every piece of content.
• Tactical Content Adjustments: Implementing changes in packaging (vague to clear), introductions (confirming to proof-based), content meat (vlog style to list/story steps), visuals (over-production to enhancing), and pre-work (post-production to pre-search).
• Audience Segmentation: Understanding that different content types attract different audiences and that these audiences tend to stick within their preferred content categories.
• Value of Education: Educational content, particularly for a business audience, is more valuable and leads to better business outcomes (book sales, opt-ins, applications) than purely entertaining content.