How I Made A 1,000 Crore Company From Selling Fans | ft Arindam, Atomberg

About this Video

• Video Title: How I Made A 1,000 Crore Company From Selling Fans | ft Arindam, Atomberg
• Channel: GrowthX
• Speakers: Arindam (Atomberg), Interviewer
• Duration: 01:37:43

Introduction

This GrowthX interview features Arindam, a founder of Atomberg Technologies, a company that achieved 100 crore rupees in revenue. The video discusses Arindam's personal journey, the company's founding story, its challenges in fundraising and scaling, its marketing strategies, and advice for aspiring hardware founders.

Key Takeaways

• BLDC Motor Technology: Atomberg leveraged BLDC motor technology to create energy-efficient fans, a key differentiator in a mature market. The higher initial cost was offset by long-term electricity savings for consumers.
• B2B to B2C Pivot: The company initially focused on B2B sales (schools, industries) to gain traction and then successfully pivoted to the B2C market through online marketplaces (Amazon, Flipkart).
• Importance of After-Sales Service: Atomberg prioritized after-sales service, building trust and brand loyalty. A liberal replacement policy was crucial in gaining positive customer reviews.
• Design & Innovation: Atomberg recognized the importance of design in a mature market, launching aesthetically pleasing models and continuously improving product technology (motor generations).
• Offline Expansion: While initially online-focused, Atomberg strategically expanded into offline retail channels, acknowledging the importance of this channel for long-term success, though requiring significant effort and a phased approach.
• Focus on Product and Customer Feedback: Atomberg emphasizes a product-led growth strategy, using customer feedback to iteratively improve products and messaging. They conduct regular "customer connect activities" to gather direct feedback.
• Category Expansion Strategy: Atomberg's category expansion is guided by leveraging its core competencies (motors, design, IoT) to address unsolved consumer problems within the home and kitchen space. They prioritize finding a unique solution to a problem before launching a new category.