This video details the creator's experience helping a client grow a new, faceless Instagram account for a meme coin business. The goal was to achieve 1 million views and generate significant revenue. The video outlines the 8-step process used, including research, branding, storyboarding, editing, and sound selection, culminating in over 6 million views and a substantial return on investment in cryptocurrency.
The video outlines an eight-step process for creating viral Instagram content. Here's a breakdown incorporating key ideas mentioned in the transcript:
1. Jump Start & Creative Idea: To overcome the initial low engagement ("Instagram jail"), a highly creative and engaging idea is crucial to capture attention, prompting saves and shares to trigger the algorithm. The example used was the "NPC" meme, relatable to the target audience.
2. Deep Niche Research: Thorough research is vital, especially when working outside one's usual niche. The creator spent considerable time understanding the target audience's preferences and the landscape of the meme coin space.
3. Branding: Leverage pre-existing branding or create a strong brand identity that resonates with the target audience. In this case, the "NPC" meme formed the core of the brand. The creator noted a fortuitous match between the client's brand and their own online persona ("dip").
4. Ideal Viewer Profile (IVP): Create a detailed IVP—a long list defining the ideal viewer's characteristics, interests, fears, and meme preferences. This informs creative choices to resonate with the target audience effectively. The creator offers to share their IVP template in the video description.
5. Storyboarding: This involves planning the video's structure, focusing on three key sections: * Hook: A compelling opening to capture immediate attention. * Storyline: A narrative that unfolds logically and engages the viewer. * Payoff: A satisfying conclusion that leaves a lasting positive impression. The creator uses an example from a previous client's successful video.
6. Editing: Meticulous editing is emphasized, focusing on visual elements like colors, sound effects, pacing, framing, and transitions. The creator highlights this as a "lost art" contributing to high-quality videos. The 10-second video took four days to edit due to its complexity.
7. Sound Selection: Choosing a viral sound is crucial for maximizing reach. This could involve using trending audio, sound effects, music, or a combination thereof. The creator uses their "viral Vault" of Instagram audios for this selection process.
8. Audience Analysis & Posting: Before uploading, analyze the audience's demographics to determine optimal posting times for maximum visibility. This ensures the content reaches the target audience when they are most active.