This video details the speaker's experience scaling a new Etsy print-on-demand shop from zero sales to over ninety-one thousand dollars in revenue within three months. The speaker shares her strategies, including niche selection, product type focus, Etsy ad utilization, and data-driven decision-making.
The speaker initially focused on signage, a product type she hadn't sold before, because it fit the events niche, offered a higher price point, and allowed her to test the impact of higher shipping costs on visibility.
The speaker's Etsy ad strategy was primarily data-driven. Her initial goal wasn't immediate sales but gathering data to understand which designs and listings resonated with her target audience. She increased her ad budget incrementally as Etsy allowed, based on the data she collected. She focused on listings with high views but low click-through rates, suggesting design improvements were needed. Conversely, listings with high click-through rates and sales were leveraged by creating similar listings with new designs and expanding successful designs to new product types.
The speaker tracked various metrics, including views, favorites, click-through rates, sales, and ad performance. She used this data to identify successful designs and listings, make decisions about which designs to expand upon, and to adjust her ad spending based on what was performing well or poorly. She also analyzed the overall profitability of her shop using Profit Tree.
The speaker's year-to-date operating profit (October-November) was $29,997.79, representing a profit margin of approximately 27.64%. Her cost of goods sold was $43,216.75 (41.1% of total costs), shipping and Etsy fees comprised additional expenses. She spent approximately $675.00 on ads (6.37% of total costs).
