About this Video

• Video Title: How Much Money Has Our Iced Coffee Made?
• Channel: Rodd's
• Speakers: Rodd, James, Joe (and others whose names aren't explicitly mentioned)
• Duration: 00:19:24

Introduction

This video documents the journey of Rodd and James in creating and launching their iced coffee brand, "Rods." It details the process from initial concept to product development, branding, securing shelf space in Sainsbury's, and finally, revealing the surprisingly high sales figures after only two weeks.

Key Takeaways

• Initial Investment and Concept: Rodd and James invested £100,000 to create their iced coffee brand, aiming for a superior-tasting and healthier alternative to existing store-bought options. Their initial plan involved simpler packaging and online sales.
• Product Development: They experimented extensively with different flavors and ingredients, ultimately choosing a recipe featuring high-quality components sourced from Spain.
• Branding and Packaging: The brand name underwent several iterations before settling on "Rods." The packaging design also went through multiple revisions, aiming for a distinct and appealing aesthetic. A key design element was the incorporation of distinctive eyes on the label.
• Sainsbury's Partnership: They secured a deal with Sainsbury's supermarkets to sell their product after creating a video pitch.
• Sales Success: Within two weeks of launch, they sold 100,493 bottles, far exceeding their most optimistic forecast of 22,500 bottles.