How The New Rich Are Blowing Up on Linkedin Right Now

About this Video

• Video Title: How The New Rich Are Blowing Up on LinkedIn Right Now
• Channel: Lara Acosta
• Speakers: Lara Acosta (implied, as the video is on her channel and she uses "I" throughout) and Jody (mentioned as the friend whose LinkedIn profile was boosted).
• Duration: 10:05

Introduction

This video details a strategy used to significantly increase a LinkedIn profile's visibility in 42 hours using a single post. The speaker explains how they helped a friend achieve this by focusing on market demand and creating a repeatable content system based on the friend's unique strengths and skills. The core message highlights the urgency of leveraging LinkedIn's current popularity for personal branding before its "golden era" expires.

Key Takeaways

• LinkedIn's Importance: LinkedIn is presented as a crucial platform for entrepreneurs, creators, and freelancers to build their personal brands, emphasizing a time-sensitive opportunity.
• Content Strategy: The strategy involves identifying a person's unique advantages ("unfair advantages"), aligning them with current market demands (in this case, AI-related content), and creating a repeatable content system to maintain consistent posting.
• Content Pillars: Creating content pillars (themes) – three were used in this example (entrepreneurship, AI knowledge, and personal hobbies) – allows for diverse but focused content.
• Replicable System: The speaker outlines a four-list system for content creation: a brain dump of ideas, content pillars, subtopics under each pillar, and a content calendar to schedule posts.
• Viral Post Elements: A successful LinkedIn post includes a compelling 8-word hook (with keywords), delivers an immediately applicable solution, is concise and factual, and includes a relevant visual.