How to Become a Marketing Superhero | Giuseppe Stigliano | TEDxRoma

About this Video

• Video Title: How to Become a Marketing Superhero | Giuseppe Stigliano | TEDxRoma
• Channel: TEDx Talks
• Speakers: Giuseppe Stigliano
• Duration: 00:16:25

Introduction

This TEDx talk by Giuseppe Stigliano explores the evolution and future of marketing. Stigliano argues that traditional marketing practices, focused solely on growth and profit, have created societal inequalities and environmental damage. He proposes a new approach, emphasizing harmony ("armonia") between profit, societal good, and environmental sustainability.

Key Takeaways

• The Ubiquity of Marketing: Everyone engages in marketing, from posting selfies to choosing outfits. Professional marketers simply do it on behalf of clients.
• The Problem with Traditional Marketing: Prioritizing profit and growth without considering consequences has led to societal inequality and environmental damage. This approach is unsustainable.
• The Need for "Armonia": Stigliano advocates for a new marketing paradigm centered on "armonia" – a balance between profit, ethical considerations, and environmental responsibility. This requires accepting ambiguity and reconciling contradictions.
• Becoming Marketing Superheroes: By embracing "armonia," marketers can create value for companies, customers, and the planet, becoming "superheroes" who address global challenges.
• Examples of "Armonia" in Practice: The speaker provides examples of products designed with sustainability and ethical sourcing in mind, demonstrating the practicality of the "armonia" approach.