About this Video

• Video Title: How To Get Clients Predictably With A B2B Newsletter
• Channel: Orbit Marketing
• Speakers: Lewis
• Duration: 00:10:24

Introduction

This video explains how to use a B2B newsletter to predictably acquire clients. The speaker, Lewis, details content strategies, email frequency, and methods to convert cold prospects into paying customers.

Key Takeaways

• Content Strategy: Create content targeting various stages of the customer journey (problem awareness, solution awareness, and overcoming objections). Address customer beliefs and misconceptions to build trust and establish expertise.
• Indoctrination: Consistently deliver valuable content that aligns with your worldview, shaping the customer's perspective and making them more receptive to your services.
• Staying Top of Mind: Regular newsletters keep your business at the forefront of potential clients' minds, increasing the likelihood of them choosing you when they're ready to buy. Even deleted emails contribute to this effect.
• Driving Traffic: Newsletters can be used to direct traffic to other marketing assets like LinkedIn, YouTube videos, podcasts, or other resources. This compounding effect increases your overall digital presence and influence.
• Actionable Steps: The speaker suggests a weekly email cadence, using a framework of problem/solution/objection/why-you-are-best emails, interspersed with miscellaneous educational content.

To predictably acquire B2B clients, leverage a weekly newsletter targeting different customer journey stages. Address initial problem awareness, then present your solution, overcoming objections by highlighting your expertise and unique approach. Consistent valuable content "indoctrinates" prospects into your worldview, building trust and positioning you as the expert. This strategy keeps you top-of-mind, even with deleted emails, driving traffic to other marketing platforms and creating a compounding effect for increased digital influence and client acquisition.