📈 How To Increase/Improve Lead Quality Coming From Advertising Campaigns?

About this Video

• Video Title: 📈 How To Increase/Improve Lead Quality Coming From Advertising Campaigns?
• Channel: Guaranteed PPC
• Speakers: One speaker (name not provided in transcript)
• Duration: 00:38:20

Introduction

This video discusses strategies to enhance the quality of leads generated from online and offline advertising campaigns. The speaker emphasizes that improving lead quality significantly increases closing rates, and that success depends not only on the advertising campaign itself but also on the sales process.

Key Takeaways

1. Lead Quality Impacts Closing Rates: Improving lead quality can dramatically increase closing rates (2-4 times higher).
2. Advertising is Part of a System: A successful advertising campaign requires a well-defined sales process; the ad campaign alone is insufficient for success. Understanding lead cost and conversion rates is crucial for scaling.
3. Sales Process Refinement is Key: 70% of lead quality depends on the sales process: communication before the call/form submission (15%), handling calls/form responses (15%), and the sales pitch itself (25%). Consistent follow-up (15%) significantly increases conversion rates. The remaining 30% relies on ad campaign optimization.
4. Importance of Follow-up: Calling form leads multiple times (up to 20 times) and following up with "maybe" leads dramatically increases sales. CRM systems are essential for tracking leads and managing follow-up.
5. Comprehensive Approach: Success hinges on optimizing both advertising campaigns (30%) and sales processes (70%). Weaknesses in one area can be compensated for by strengths in another, but multiple weaknesses drastically reduce profitability.