About this video

• Video Title: How to Kickstart Your Success with a New Facebook Ad Account and a New Pixel in 2024!
• Channel: Konstantinos Doulgeridis
• Speakers: Konstantinos Doulgeridis
• Duration: 18:13

Overview

This video explains how to effectively launch and optimize new Facebook ad accounts and pixels in 2024. The speaker shares case studies and practical strategies for achieving profitability, emphasizing the importance of analyzing the entire marketing funnel, testing different targeting options, and understanding average order values.

Key takeaways

• New Account & Pixel Strategy: The video highlights that new ad accounts and pixels can become profitable, even with zero initial data, by employing the right strategies.
• Targeting Flexibility: While broad targeting is discussed, the speaker emphasizes that it's not always the best starting point for new pixels, especially in large markets like the US. Testing interests and lookalike audiences can be more effective initially.
• Funnel Analysis: A crucial aspect is analyzing the entire customer journey, from ad click to purchase, to identify bottlenecks and areas for improvement. This includes looking at Cost Per Click (CPC), Click-Through Rate (CTR), conversion rates at different stages (checkout, purchase), and ultimately, Return on Ad Spend (ROAS).
• Average Order Value (AOV) Importance: The speaker stresses that a high conversion rate doesn't guarantee profitability if the AOV is too low. Strategies to increase AOV, such as bundling products or adjusting pricing, are essential.
• Psychology of Online Shopping: The video touches on the impulsive nature of Facebook shopping and how optimizing the checkout process (e.g., free shipping, one-page checkouts) can significantly improve conversion rates.