This video teaches viewers how to significantly improve their careers by building their network. The speaker, Vinh Giang, shares general principles and specific strategies for effective networking.
Curiosity over Self-Interest: Approach networking events with genuine curiosity about others, rather than solely focusing on personal gain. This reduces pressure and makes you more approachable.
Prepared Questions: Have prepared conversation starters to overcome the awkwardness of initiating conversations with strangers. Simple openers like asking to join a conversation or inquiring about why others are attending can work effectively.
Prioritize Others' Interests: Focus on being interested in others rather than trying to get others interested in you. Ask questions about their family, occupation, recreation, and dreams (the FORD framework).
Pre-Event Research: Research attendees before networking events to identify specific individuals you want to connect with. Connect with them on LinkedIn beforehand to personalize your interactions.
Connection over Transaction: When approaching someone, prioritize forming a genuine connection, rather than immediately seeking help or favors. Active listening helps find common ground, strengthening the connection and leading to mutual benefit. Giving first (e.g., offering help) fosters reciprocity.
Vinh Giang advises researching attendees before a networking event to identify specific people you want to connect with. He suggests using the attendee list to find individuals and then researching them on LinkedIn. He recommends connecting with them on LinkedIn two weeks prior to the event, sending a personalized message expressing your intention to connect at the event.
Vinh Giang recounts a story about Ali, a follower who became a close friend. Ali researched Vinh beforehand, attending one of his classes without trying to sell his services. Instead, he focused on connecting with Vinh and understanding his goals. After a two-day interaction, Ali offered to help Vinh get speaking gigs in America, securing his first keynote speaking engagement. This act of giving led to Vinh reciprocating by offering coaching to Ali, demonstrating the power of giving first to build strong connections.
