How to prepare for future SALES CHALLENGES

About this Video

• Video Title: How to prepare for future SALES CHALLENGES
• Channel: Surfe
• Speakers: David (CEO and co-founder of Surfe)
• Duration: 00:07:53

Introduction

This video discusses key challenges in the evolving sales landscape and offers strategies to overcome them. David, CEO and co-founder of Surfe, a LinkedIn prospecting tool, highlights changing buyer expectations, the impact of technology, and economic uncertainty on sales performance. He provides actionable advice on adapting sales strategies to these challenges.

Key Takeaways

• Evolving Buyer Expectations: Buyers prioritize the buying experience as much as the product itself. Sales strategies must adapt to meet these evolving expectations.
• Channel Adaptation: Sales teams need to be present where their buyers are (e.g., mobile-first for Gen Z) and personalize communication.
• Keeping Up with Competition: Leveraging AI and sales technologies is crucial to staying competitive. Non-technical sellers must adopt new tools to avoid falling behind.
• Gen Z in Sales: Upskilling younger sales professionals to excel in phone calls and other traditional sales methods is essential, despite their preference for texting.
• Overcoming Email Challenges: Due to email sending limits and increased spam, sales professionals should focus on reaching end-users, leveraging referral networks, and delivering concise problem-solution pitches.
• Economic Uncertainty: In times of economic uncertainty, an ROI-driven approach, demonstrating clear cost savings, and unifying tool stacks are crucial for success. Switching sales territories to more active markets is also advised.