How To Release Music On Spotify In 2024 | The Nic D Method

About this Video

• Video Title: How To Release Music On Spotify In 2024 | The Nic D Method
• Channel: Adam Ivy
• Speakers: Adam Ivy, Nick D
• Duration: 00:36:31

Introduction

This video interviews independent artist Nick D, who boasts over a billion Spotify streams, to reveal his music release strategy. The focus is on a holistic approach combining consistent music releases with a robust content strategy to build a large catalog and achieve sustainable success on Spotify and other platforms.

Key Takeaways

• Consistent Releases are Key: Nick D prioritizes building a large music catalog by releasing frequently (e.g., weekly or every few weeks), focusing on consistent output rather than chasing individual hits.
• Content-First Approach: Develop content ideas before writing songs. This ensures the music complements a pre-planned marketing strategy, maximizing reach and engagement. Relatability in content is emphasized over high production value.
• Attention Stacking: Repeatedly engage your audience with diverse content surrounding each song release to maximize exposure and conversions. The goal is multiple "touches" to increase familiarity and listener connection.
• Minimize Pre-Save Campaigns and Playlist Submissions: Nick D de-emphasizes pre-save campaigns and playlist submissions, focusing instead on genuine audience connection through engaging content. He notes a low percentage of his streams originate from playlists.
• Building a Community: Cultivate genuine fan connections through diverse avenues, such as podcasts or other online platforms showcasing personality beyond the music itself. This fosters a loyal following and retention.