How To Run Facebook Ads For SMMA Clients In 2026 (NEW STRATEGY)

About this video

• Video Title: How To Run Facebook Ads For SMMA Clients In 2026 (NEW STRATEGY)
• Channel: Kyran Rawson
• Speakers: Kyran Rawson
• Duration: 00:09:42

Overview

This video explains a new strategy for running Facebook ads for SMMA clients, adapting to recent changes made by Facebook. The presenter details a four-step process for setting up ad campaigns, focusing on effective ad copy, local targeting, creative optimization, and budget diversification, with the ultimate goal of scaling winning ads for clients.

Key takeaways

• Adaptation to Facebook Changes: The traditional broad ad targeting strategy is no longer effective due to recent Facebook updates. A more aggressive testing approach is now required.
• Four-Step Strategy: The recommended strategy involves:
  1. Ad Copy Creation: Utilizing tools like ChatGPT to generate localized and story-driven ad copy that resonates with a local audience.
  2. Creative Optimization: Using locally-focused images and videos, such as featuring the business owner or the team doing the work, to build trust and connection.
  3. Budget Diversification: Setting up campaigns with an ad set budget and duplicating ad sets to test multiple ads simultaneously.
  4. Scaling Winning Ads: Identifying the best-performing ads based on client goals (leads, estimates, appointments) and scaling their budget while iterating on similar creatives.
• Utilizing ChatGPT for Copy: The presenter demonstrates using ChatGPT to write Facebook ad copy, emphasizing the importance of targeting local demographics and adopting the persona of a local business owner.
• Creative Best Practices: Recommendations include featuring the business owner, showcasing the team at work, and using elements like star ratings in headlines to enhance ad appeal.
• Campaign Setup Details: The video walks through setting up a leads campaign in Facebook Ads Manager, specifically recommending the use of instant forms initially for faster validation of creatives and copy, before transitioning to landing pages.
• Budget Allocation: For clients with a set budget and multiple ads, the budget should be split evenly among the ads. Ads should be scheduled to start at a specific time (e.g., midnight) to control initial spending.
• Scaling Methodology: When scaling, identify winning ads, turn off underperforming ones, and iterate by creating new ads with a similar strategy but different visuals to reach broader audiences.
• Importance of Service Delivery: The presenter stresses that scaling an agency heavily relies on strong service delivery, warning against taking on too many clients without the capacity to provide good service.