About this Video

• Video Title: 🔥 HVAC PPC Strategy That Crushes Your Competition Into A Fine Dust 🏆💥
• Channel: Guaranteed PPC
• Speakers: Corey Zimon
• Duration: 34:59

Introduction

This video details a highly effective pay-per-click (PPC) advertising strategy for HVAC companies using Google and Microsoft search ads. The speaker emphasizes the strategy's repeatability and profitability, drawing on his extensive experience running successful campaigns for numerous HVAC clients. The video aims to provide actionable steps to improve campaign performance and generate high-value leads.

Key Takeaways

1. Specialized Campaign Structure: Create separate campaigns for each HVAC service (heating installation, AC repair, mini-split repair, etc.) to better target user searches and improve ad relevance.
2. Hyper-Targeted Landing Pages: Develop unique landing pages for each service and city to enhance user experience and conversion rates. Include city names in both ads and landing pages.
3. Handwritten Ads and Local Numbers: Use handwritten, laser-targeted ads including the user's city for higher click-through rates. Employ local phone numbers (by area code) on landing pages to increase trust and conversions.
4. Comprehensive Tracking and Optimization: Track leads, phone calls, and job conversions using tools like call rail and offline conversion tracking. This data is crucial for optimizing campaigns for maximum profit.
5. Long-Term Investment: Achieving profitability may take several months in competitive markets, requiring initial investment and patience as Google's algorithm assesses campaign performance. The long-term benefits, including organic ranking improvements and referrals, are substantial.

The speaker recommends breaking down HVAC services into these campaign categories:

1. Heating Installation Services: Targets keywords related to installing heating systems.
2. Heating Services (Repair): Targets keywords related to repairing heating systems. This is separated from installation.
3. AC Installation Services: Targets keywords related to installing air conditioning systems.
4. AC Services and Repair: Targets keywords related to repairing air conditioning systems. This is separated from installation.
5. Mini Split Repair: Targets keywords specifically for mini-split system repairs.
6. Branded Search (Repair & Installation): Targets searches including the company's brand name, as well as searches for repair and installation services in specific locations (e.g., "AC repair Denver"). He suggests further subdividing this into separate campaigns for repair and installation services.

The speaker emphasizes that creating separate campaigns for each service allows for more precise keyword targeting and significantly improves the user experience and conversion rates. He suggests making this granular for best results.