This video details a highly effective pay-per-click (PPC) advertising strategy for HVAC companies using Google and Microsoft search ads. The speaker emphasizes the strategy's repeatability and profitability, drawing on his extensive experience running successful campaigns for numerous HVAC clients. The video aims to provide actionable steps to improve campaign performance and generate high-value leads.
The speaker recommends breaking down HVAC services into these campaign categories:
The speaker emphasizes that creating separate campaigns for each service allows for more precise keyword targeting and significantly improves the user experience and conversion rates. He suggests making this granular for best results.