I Built 50 Microsites That Rank on Google (Here's my Blueprint)

About this video

• Video Title: I Built 50 Microsites That Rank on Google (Here's my Blueprint)
• Channel: Jesse Cunningham
• Speakers: Jesse Cunningham
• Duration: 00:16:37

Overview

This video provides a comprehensive blueprint for creating and ranking "microsites" on Google, focusing on local businesses and specific services. The creator explains the problem with generic websites, presents a formula for success (vertical + location), and details the process of building these sites, including automation with AI and strategies for scaling and monetization.

Key takeaways

• The Problem: Most local businesses rely on a single, broad website that struggles to rank, leading to stagnant lead flow and wasted marketing spend.
• The Formula: Success lies in targeting a specific service within a location (Vertical + Location), ideally using exact match domains (EMDs) for hyper-relevance.
• Niche Selection: Avoid overly saturated industries; focus on micro-verticals or sub-services to reduce competition. Verify search volume to ensure profitability.
• Build Process: Utilize EMDs, a scalable CMS (like a headless CMS over WordPress for speed), and structure pages for service overviews, testimonials, FAQs, and clear CTAs. Content should be hyper-focused (450-600 words per page) on the specific niche and location.
• AI Automation: Implement AI-powered virtual receptionists (e.g., using Vapy) to handle calls, qualify leads, and transcribe details in real-time, ensuring no leads are missed. Form submissions can also be automated to CRMs.
• Scaling: A well-defined build template and system can allow for launching 5-10 microsites per week.
• Monetization: Revenue can be generated by charging clients a flat fee per qualified lead, a percentage of the job value, or a monthly fee per website buildout with an option to buy the IP.
• Cost-Effective: The estimated cost per microsite per month is around $15 (or $6-8 with optimized systems), covering domain, hosting, APIs, and phone number.
• Community Questions Addressed: Each microsite requires a unique Name, Address, Phone number (NAP). Building 50 similar sites is manageable without being flagged as spam if each has a unique footprint and is not interlinked like a PBN. Linking microsites to a main domain is a bad idea.