I Didn’t Expect THIS After Posting Every Day

About this video

• Video Title: I Didn’t Expect THIS After Posting Every Day
• Channel: Alexa Saarenoja
• Speakers: Alexa Saarenoja
• Duration: 00:16:04

Overview

This video explains the crucial difference between YouTube search and browse traffic and how understanding this distinction is key to achieving faster channel growth. The speaker shares personal experience of posting frequently with minimal results, attributing it to a misunderstanding of how content is discovered on YouTube. The video offers guidance on how to package content (titles and thumbnails) differently to target either search or browse traffic effectively.

Key takeaways

• Posting Frequency vs. Traffic Source: Simply posting more videos doesn't guarantee growth. The source of traffic (search vs. browse) is more critical.
• Search Traffic: This traffic comes from viewers actively looking for answers to specific questions. It's steady and predictable but has a lower growth ceiling. SEO and clear, descriptive packaging are important here.
• Browse Traffic: This traffic comes from viewers being intrigued by a video suggested to them, often driven by emotion or curiosity. It's the key to faster, exponential growth, as YouTube can show these videos to a much wider audience.
• Packaging for Growth: Content for search should be explicit and reassuring (e.g., "How to..."). Content for browse should create intrigue and curiosity (e.g., emotional titles and minimal, impactful thumbnails).
• The Pitfall of Mixing Strategies: Trying to apply search logic to browse content or vice versa, or mixing both in packaging, can hinder growth. It's essential to choose a primary strategy for packaging.