This video features Angus Chang, a solopreneur from Hong Kong, who discusses his successful website, Bank Statement Converter, which generates $40,000 monthly revenue. The video details his ideation process, building an MVP, marketing strategies (including why paid ads weren't effective), and his transition from a 9-to-5 job to solopreneurship.
Initially, Angus used Google search ads, but found them unprofitable, spending approximately $1000 to generate only $300 in sales. He also tried blogging, building in public, and cold emailing, but these efforts yielded minimal results, with only one sale from three months of cold emailing. After six months of unsuccessful paid advertising, he stopped running Google search ads. Surprisingly, his website started receiving organic users (two to three signups a day), and hefocused on product improvements based on customer feedback.