About this video

• Video Title: I Tried 112 LinkedIn Tools, These Are The Best
• Channel: Michel Lieben 🧠
• Speakers: Michel Lieben
• Duration: 15:07

Overview

This video provides a curated list of the best LinkedIn and AI tools for growing a business on the platform. The speaker shares their experience and strategies for leveraging these tools to increase post reach, generate qualified leads, and ultimately drive revenue.

Key takeaways

• LinkedIn's Growth Potential: LinkedIn is presented as a significant B2B acquisition channel with low competition due to a small percentage of users actively posting content.
• Content is Key: High-quality content is crucial for success, but AI and technology can significantly save time in its creation.
• Tool Recommendations: The video highlights specific tools categorized by their function:
  • Content Ideation & Writing: Taplio (viral post discovery, AI writing, analytics, planning), Cleo (analyzing high-performing posts from specific creators).
  • Visual Content Creation: Opus Pro (AI video clipping for short-form content), Screen Studio (fancy screen recordings), Canva/Figma (visuals, infographics).
  • Content Optimization: Easy GIF (turning videos into GIFs for better reach), Grammarly (improving grammar and sentence structure).
  • AI Assistance: Claude (brainstorming hooks, understanding viral content).
  • Content Planning: Notion (content calendar, drafting, scheduling).
• Visuals Amplify Reach: Adding strong visuals (images, infographics, videos) can multiply the reach of a LinkedIn post by up to five times.
• Strategy Over Tools: While tools are valuable, a proper LinkedIn content strategy is essential for success.

Here's a breakdown of the tools mentioned in the video:

• Taplio

  • What it does: Offers a suite of tools for LinkedIn posting, including finding viral posts, AI writing assistance, analytics for post and follower growth, and content planning features like a Kanban board and calendar.
  • Who is it for: LinkedIn users looking to streamline content creation, ideation, and planning.
  • Benefits: Helps discover trending content, assists in writing posts, tracks performance, and aids in scheduling.
  • Drawbacks: Not explicitly mentioned, but it's a comprehensive tool, so there might be a learning curve or cost associated.

• Cleo

  • What it does: A browser extension that helps identify high-performing LinkedIn posts from specific creators by sorting them by likes, reposts, comments, or recency.
  • Who is it for: Content creators who want to analyze the strategies of successful individuals in their niche.
  • Benefits: Allows for detailed study of what makes specific creators' content successful, aiding in inspiration and content adaptation.
  • Drawbacks: Primarily focused on analyzing existing content, rather than generating new content.

• Grammarly

  • What it does: An AI-powered writing assistant that checks for grammar, spelling, punctuation, and sentence structure errors, and suggests rewrites.
  • Who is it for: Anyone writing on LinkedIn, especially non-native English speakers, to improve the clarity and professionalism of their posts.
  • Benefits: Enhances the quality of written content, catches mistakes, and suggests improvements for readability.
  • Drawbacks: Not a LinkedIn-specific tool; relies on user input and might not always capture the nuances of professional tone.

• Opus Pro

  • What it does: An AI video clipping tool that automatically generates short-form video clips with subtitles from longer videos.
  • Who is it for: Content creators who want to repurpose long-form video content (like podcasts or interviews) into shareable clips for LinkedIn.
  • Benefits: Quickly creates engaging short videos with captions from existing content, potentially increasing reach.
  • Drawbacks: The quality of clips and AI suggestions might not match professional editing, and it relies on the quality of the original long-form video.

• Screen Studio

  • What it does: A screen recording application that automatically adds zooms and pans to make recordings more dynamic and engaging.
  • Who is it for: Users who need to create screen recordings for tutorials, demos, or explanations on LinkedIn.
  • Benefits: Enhances the visual appeal of screen recordings, making them more professional and interesting to watch.
  • Drawbacks: Primarily focused on screen recordings; may not be suitable for other types of video content.

• Easy GIF

  • What it does: A platform that allows users to convert videos into GIFs, and offers tools to speed up video playback.
  • Who is it for: LinkedIn users who want to create short, attention-grabbing visual content without audio, potentially for higher engagement.
  • Benefits: GIFs can achieve better reach than short videos, and speeding up playback makes content more compelling.
  • Drawbacks: GIF format has limitations compared to video; not suitable for content that requires audio or detailed visual information.

• Claude

  • What it does: An AI chatbot that can be used for brainstorming, generating variations of hooks, and analyzing what makes content go viral.
  • Who is it for: Anyone looking for AI assistance in refining their LinkedIn posts, particularly for hooks and understanding engagement drivers.
  • Benefits: Helps generate creative ideas, test different approaches for hooks, and gain insights into viral content elements.
  • Drawbacks: Like other AI models, its effectiveness depends on the quality of the input and prompts.

• Figma/Canva

  • What it does: Design tools used to create visuals like infographics, images, and other graphics for LinkedIn posts. Figma is more professional-grade, while Canva is known for its user-friendliness.
  • Who is it for: Individuals and teams who need to create visually appealing content to accompany their LinkedIn posts.
  • Benefits: Significantly boosts post reach and engagement through compelling visuals; Canva is accessible for beginners.
  • Drawbacks: Requires design skills or learning; professional designs might require a dedicated designer (as the speaker uses).

• Notion

  • What it does: A versatile workspace tool used here as a content planner, allowing users to draft posts, organize ideas, and manage a content calendar.
  • Who is it for: LinkedIn users aiming for consistency and organization in their content creation process.
  • Benefits: Centralizes content ideas, drafting, and scheduling, promoting consistency.
  • Drawbacks: Requires setup and discipline to maintain the content planning system.