About this video

• Video Title: If I Wanted to Grow on LinkedIn in 2025, I'd Do This
• Channel: Michel Lieben 🧠
• Speakers: Michel Lieben
• Duration: 17:42

Overview

This video provides a comprehensive strategy for growing on LinkedIn in 2025, drawing from the speaker's experience of publishing over 500 times, gaining 50,000+ followers, and generating significant revenue for his company. The speaker outlines key steps, including studying high-performing content, investing in visuals, repurposing successful posts, maintaining consistency, leveraging technology, and encouraging team participation.

Key takeaways

• Study High-Performing Content: Utilize tools like Taplio or Scribe to identify viral posts by topic or creator, analyzing their hooks, formats, length, and writing style to establish a benchmark for your own content.
• Invest in Visuals: Prioritize compelling visuals as they drive significantly more engagement than text alone. Consider hiring a designer or creating a swipe file of successful visual formats.
• Repurpose Successful Posts: Re-publish your best-performing content, possibly with slight improvements, as new followers may not have seen it, and older content can still resonate.
• Consistency is Key: Building an audience on LinkedIn is a long-term endeavor. Focus on consistent posting, viewing it as a trust-building mechanism rather than just lead generation.
• Leverage Technology and Systems: Utilize tools for content ideation, creation, and scheduling. Implement recurring formats and a content calendar to streamline the process and maintain consistency.
• Engage Strategically: Actively respond to comments on your posts and engage thoughtfully on other creators' content to increase visibility and build community.
• Expand Your Reach: Encourage team members to contribute content, fostering a broader company presence and leveraging the platform's potential for consistent output.

Michel Lieben's approach to growing a LinkedIn audience is multifaceted, emphasizing a strategic and consistent effort. Here's a breakdown of his recommendations:

1. Content Strategy & Ideation:

• Study the Masters: Don't reinvent the wheel. Analyze what's already working. Use tools like Taplio or Scribe to find high-performing posts within your niche or from specific creators. Pay close attention to:
  • Hooks: How do these posts grab attention immediately?
  • Formats: Are they carousels, infographics, text-only, or selfies?
  • Length: Are they short and punchy, or detailed and long-form?
  • Writing Style & Tone: What kind of language and voice are they using?
• Identify Viral Patterns: Compile a library of successful content to understand common elements and establish a baseline to aim for and surpass.
• Repurpose Your Hits: Your best-performing content can be re-shared. Many followers will be new and won't have seen it, and older content can still be highly effective. Re-writing or slightly altering the format can refresh it.
• Focus on In-Depth Content: Don't shy away from LinkedIn's character limits. Longer, detailed posts that offer significant value are more likely to convert ideal clients and monetize effectively. Aim for the depth that creators like Adam Robinson and Galaga exhibit.

2. Visuals:

• Prioritize "Score Stopping" Visuals: Great visuals are crucial, often leading to over 10 times more engagement than text alone. A strong visual can dominate the mobile feed and even act as a post on its own.
• Invest in Design: Hire a good designer or leverage design tools (Canva, Figma, Adobe Suite) to create professional and engaging visuals, especially for formats like carousels.

3. Consistency & Persistence:

• It's a Marathon, Not a Sprint: Recognize that audience building and lead generation take time. Don't expect immediate results; many people give up too soon.
• The Power of 100 Posts: Michel suggests that after publishing around 100 times, you'll have a much clearer understanding of what works for you.
• Systems and Habits: Develop systems to make consistency easier. This includes:
  • Content Calendar: Plan your posts in advance.
  • Recurring Formats: Identify formats you can use repeatedly (e.g., sharing internal milestones, tool category breakdowns) to simplify content creation.
• Overcome the "Cringe" Factor: Initially, you might feel self-conscious about posting. Push past this, as the opportunity is significant. Michel shares his own story of persistence through multiple failed attempts before finding success.

4. Engagement & Community:

• Respond to Your Comments: The algorithm favors posts where the creator engages with their audience. Respond to comments promptly, especially in the first 30 minutes after posting, to boost visibility.
• Engage on Others' Posts: Leave insightful comments on posts by other creators in your niche. This can expose your profile to a wider audience, sometimes more effectively than your own posts initially.
• Create Custom Feeds: To streamline engagement, create custom feeds of creators you follow. This allows you to focus your commenting efforts on valuable content without wading through the general feed.
• Connect with Your Ideal Buyer: Actively send connection requests to people who fit your Ideal Customer Profile (ICP). This increases the likelihood that your content will be seen by potential clients.

5. Leveraging Technology:

• AI and Automation Tools:
  • Content Discovery: Taplio, Scribe.
  • Writing Assistance: Grammarly (especially for non-native speakers).
  • Video Clipping: Opus Clip (for creating short-form videos).
  • GIF Creation: Easy GIF (for turning videos into GIFs, which he believes get more impressions).
  • Data Analysis: Cloud, OpenAI (for understanding viral posts and repurposing ideas).
• Design Tools: Canva, Figma, Adobe Suite.
• Organization: Notion (as a central content hub, idea repository, and content calendar).

6. Scaling with Your Team:

• Team Content Amplification: Once you find success, encourage your employees to post on LinkedIn. This builds trust at scale and increases overall reach.
• Internal Competitions: Motivate team members by organizing contests for posting frequency or engagement, offering prizes to encourage participation. Avoid creating fake accounts, as LinkedIn actively bans them.

In essence, Michel's strategy is about a combination of smart content creation informed by data, high-quality visuals, relentless consistency, strategic engagement, and the effective use of technology, all amplified by a team effort.