About this video

• Video Title: I'm #1 on google thanks to AI BULL💩 - the modern internet is a joke.
• Channel: Louis Rossmann
• Speakers: Louis Rossmann
• Duration: 00:06:47

Overview

This video discusses the speaker's frustration with the current state of the internet, particularly how search engine algorithms and AI-generated content are impacting authentic websites. The speaker shares their experience of their own website dropping in search rankings and how they used AI (Gemini) to regain the number one spot, expressing both relief and anger at this process.

Key takeaways

• Google Search Ranking Issues: The speaker's website, which previously ranked highly, completely disappeared from Google search results, causing significant concern for their business.
• AI as a Solution and Problem: The speaker used Google Gemini AI to generate content that helped their website return to the number one ranking, but they are angered by the necessity of this and the resulting "machine-generated" nature of the internet.
• Frustration with the Modern Internet: The speaker expresses strong dissatisfaction with how AI is changing the internet, making it feel inauthentic and driven by artificial means rather than genuine content.
• Dilemma of Sharing: Despite their anger, the speaker feels compelled to share their experience, acknowledging that it might encourage others to use similar AI methods, thus contributing to the problem they dislike.
• Impact on Small Businesses: The speaker highlights the severe consequences of losing search rankings for small businesses, potentially leading to significant downsizing or closure.

The speaker started working with Google Gemini, a paid AI tool included with their Google Drive plan. They began asking Gemini questions about their website's ranking. By iteratively refining prompts and asking Gemini to suggest improvements for SEO auditing and content, the speaker was able to generate content that, when applied to their website, resulted in it climbing back to the number one search ranking.

The speaker has a deeply conflicted and largely negative sentiment about using AI for SEO purposes. While they acknowledge that it was effective in restoring their website's top ranking after it disappeared from Google, they are "pissed off" and "angry" about it. They view the necessity of using AI to rewrite content in a way that sounds human as a sign of the internet's decline. The speaker feels that this process is inauthentic and contributes to the "joke" that the modern internet has become, lamenting that their own meticulously built website over many years was essentially eroded by AI-generated text in a short period.

If a small business loses its Google ranking, the impacts can be severe. The speaker states that such a business is "done" or at least significantly diminished. In their own case, losing rankings could lead to a company going from six employees to fewer than six. More broadly, the speaker suggests it can mean a transition from a larger team (e.g., 30 people) to a much smaller one (e.g., two or six people). Ultimately, losing visibility on Google can mean the end of the business or a drastic reduction in its size and operational capacity.