About this video

• Video Title: Indigo Sky Home Tour
• Channel: Indigo Sky Home Tours
• Speakers: Not specified
• Duration: 16:56

Overview

This video explains the process and purpose of Indigo Sky home tours. It highlights the importance of sponsors, the value of detailed and honest feedback for listing agents to help sell homes, and the operational procedures for conducting the tours, including using their app for feedback and carpooling arrangements.

Key takeaways

• Sponsorship is Crucial: Indigo Sky Home Tours relies on sponsors, and agents are encouraged to support them by meeting and learning about their products, as this is a symbiotic relationship essential for the business.
• Detailed Feedback is Key: The tours aim to provide listing agents with actionable, detailed feedback to help them communicate necessary changes to sellers, rather than just superficial praise. This is vital for effectively selling homes.
• App-Based Feedback System: All feedback must be submitted through the Indigo Sky app, and agents must provide feedback on every listing (or skip their own) to receive feedback from others.
• Logistics and Networking: Agents are responsible for carpooling to the tours, while sponsors ride along to network with agents. Sponsors should rotate cars to maximize networking opportunities.
• Data and Accuracy: The app uses data not solely from the MLS, and agents must ensure listing information is updated in the app for accuracy.

Based on the transcript, listing agents participating in the tour showcasing their own listing have a few key commitments and obligations:

• Provide Accurate Listing Information: They need to update information about their house in the app, including list price, square footage, bedrooms, bathrooms, and any gate codes.
• Use the App for Feedback: They are required to use the app to provide feedback on every listing they tour, including their own. They should use the "skip" button for their own listing if they don't want to provide feedback on it, to ensure they still receive feedback from others.
• Attend the Tour: They are expected to participate in the tour, carpooling with other agents to visit the homes.
• Support Sponsors: They are encouraged to network with sponsors and take meetings with them, as sponsors are critical for the success of the tours.
• Communicate Feedback to Sellers: They are responsible for taking the feedback gathered from the tour back to their clients (the sellers) and discussing potential changes or price reductions.

The transcript also emphasizes that the Indigo Sky tours are a free service for the agents. There is no mention of any direct costs or financial obligations for listing agents to have their homes featured on the tour. The "cost" is their time and commitment to the process.

The transcript indicates that the tours can vary in length and intensity. For each individual listing, the host suggests taking "two to three minutes" to walk around the house before regrouping.

However, the overall duration of a tour day is not explicitly stated. The video mentions that they are starting with "two homes a tour" and by "next week we're going to have four homes." They aim to have "60 to 80 tours a month throughout the valley" and "one tour per week in every territory." This suggests that a single tour day might involve visiting multiple properties, and the total time commitment would depend on the number of homes included in that specific tour.