Is GM Secretly K!ILLING the C8 E-Ray to SAVE the ZR1?

About this video

• Video Title: Is GM Secretly K!ILLING the C8 E-Ray to SAVE the ZR1?
• Channel: Brink of Speed
• Speakers: [Not specified in transcript]
• Duration: 00:08:32

Overview

This video explores the theory that General Motors might be intentionally slowing down or phasing out the C8 E-Ray Corvette to prioritize the production and success of the upcoming C8 ZR1. It discusses the E-Ray's delayed launch, marketing missteps, poor sales figures, and declining value, contrasting it with the high demand and rapid production ramp-up of the ZR1. The presenter suggests this shift in focus is a strategic business decision driven by market demand.

Key takeaways

• E-Ray's Struggles: The C8 E-Ray has faced significant production delays, a marketing campaign that alienated traditional Corvette enthusiasts by focusing too much on its "electrified" nature, and consequently, very low sales figures.
• ZR1's Success: In contrast, the C8 ZR1 is highly anticipated by the enthusiast community, boasts strong production numbers, and is selling quickly, often above MSRP with little to no discounts.
• Production Capacity Shift: The video posits that GM may be reallocating production resources from the E-Ray to the ZR1, as evidenced by the declining percentage of E-Rays in overall C8 production and the rapid increase in ZR1 output.
• Business Rationale: The presenter argues that this potential shift is a logical business move, prioritizing the production of a high-demand, profitable vehicle (ZR1) over a slow-selling one (E-Ray).
• E-Ray's Uncertain Future: While not officially confirmed, the evidence suggests the E-Ray might be a short-lived experiment, potentially discontinued after 2026, making way for more ZR1 variants.