No, the speaker does not mention specific platforms used by the AI system or the LSA firm. The details are kept general, focusing on the functionality and results rather than the names of specific software or tools.
This video explores whether hiring a Local Search Ads (LSA) firm is worthwhile. The speaker shares their experience hiring an agency and discusses the pros and cons, focusing on the return on investment (ROI) and the use of AI to improve results.
Cost of LSA Agencies: LSA agencies typically charge 15% of ad spend, similar to PPC agencies. The speaker argues this is justifiable due to the complexity of LSA and the specialized knowledge required.
Call Auditing and Refunds: LSA firms can audit calls, identify duplicate billing instances (customers calling twice for order status), and obtain refunds from Google, potentially offsetting the agency's fees.
Response Rates are Crucial: The speaker emphasizes that high response rates (to calls and messages) are key to Google's LSA algorithm. Low response rates hinder visibility, regardless of reviews.
AI-Powered Solutions: Advanced LSA firms utilize AI to improve response rates, automatically answering calls within 20 seconds and responding to messages instantly. This provides a significant competitive advantage.
Case Study Results: The speaker presents a case study showing a 177% increase in calls and a 12% increase in conversion rates after implementing AI-powered response solutions.
The transcript explains that the AI system answers phone calls within 20 seconds if the business doesn't answer first. For message leads, the AI software auto-responds, ensuring a rapid response time. This speed is crucial because Google prioritizes businesses with quick response times, leading to increased visibility and more leads. The speaker also mentions the ability to A/B test different AI voices (male/female, age, tone) to optimize conversion rates.
The transcript doesn't detail the exact procedures after the AI answers a call or message. However, it implies the AI is designed to qualify leads, schedule appointments, and generally act as a highly efficient receptionist or customer service agent. The speaker highlights that this AI system achieves better conversion rates (resulting in booked appointments) than standard call centers. They also emphasize the consistency of the AI's performance compared to human employees who can vary in effectiveness.
