About this Video
- Video Title: ISS Masterclass May 2024
- Channel: up+gen
- Speakers: Alex (host), Martin (Marvin) s. ARA (presenter)
- Duration: 41:44
Introduction
This masterclass focuses on unlocking digital task scaling, strategic management, collaborative communication, and brand positioning for sustainability. The presenter, Martin s. ARA, an assistant professor at Temple University in Japan, discusses his research on digital communication leadership and its three layers of analysis: autonomous acts, reproducible domains, and scalable platforms.
Key Takeaways
- Acting with Intent: Digital engagement should leverage opportunities and mitigate risks purposefully to achieve goals. The algorithm's suggestions are influenced by intent.
- Tracing Passion: Documenting one's passions online helps define purpose, fosters conscious engagement, and creates a sense of discovery. Examples show how individual actions, with purpose, consciousness, and a sense of discovery, are reproduced and scaled by algorithms.
- Connecting to Thrive: Online connections bring personal and organizational goals closer, fostering success. This is facilitated by indirect communication through digital traces.
- Embracing Uncertainty: Algorithms' exposure of information to users creates positive effects, and embracing uncertainty aids in achieving goals.
- Kindness Boomerang: Positive, constructive engagement online leads to positive feedback and improvement. Examples illustrate the interconnectedness of individuals, where actions influence others, creating a ripple effect.
