🍴 Kitchen Remodeling Advertising - Here's How To Run Online Ads Profitably 🏡💰

About this Video

• Video Title: 🍴 Kitchen Remodeling Advertising - Here's How To Run Online Ads Profitably 🏡💰
• Channel: Guaranteed PPC
• Speakers: Corey Zon
• Duration: 00:29:20

Introduction

This video provides a guide on running profitable online advertising campaigns for kitchen remodeling businesses. The speaker, Corey Zon, shares his expertise from running an advertising agency for 10 years, focusing on strategies that consistently deliver results. He emphasizes the importance of understanding advertising principles and leveraging various platforms effectively.

Key Takeaways

1. Prioritize Google Ads: Start with Google Search campaigns targeting both general ("kitchen remodeling service") and service-specific keywords ("granite countertop installation"). Google Ads are considered turnkey for beginners, generating leads from people ready to buy.
2. Leverage Bing Ads: Once Google Ads are profitable, expand to Bing Ads to tap into a less competitive market and lower cost per lead (approximately 50% less than Google).
3. Implement Remarketing: Use remarketing on Facebook and other platforms to target website visitors. Showcase before-and-after photos, reviews, and awards to close deals. Allocate at least 10% of your ad budget to remarketing.
4. Utilize YouTube Ads: Target viewers watching videos related to kitchen remodeling, granite/cabinet installation, etc. Create engaging video ads with strong offers, such as ebooks or before-and-after showcases. Focus on providing valuable information that surpasses Google's offerings.
5. Master the Sales Process: The success of your advertising depends heavily on your sales process. For Google Ads, even a simple order taker can be sufficient as leads are typically ready to buy. For other platforms, a skilled salesperson with strong email marketing and lead nurturing is crucial.