LATEST NEWS: Royal Caribbean announces new Beach Club, BIG loyalty points changes coming in 2026

About this video

• Video Title: LATEST NEWS: Royal Caribbean announces new Beach Club, BIG loyalty points changes coming in 2026
• Channel: Royal Caribbean Blog
• Speakers: Matt
• Duration: 00:08:59

Overview

This video announces two major updates from Royal Caribbean: the upcoming opening of a new beach club in Santorini, Europe, in the summer of 2026, and significant changes to their loyalty program, "Points Choice," also launching in 2026. The beach club is described as an all-inclusive experience with dining, beach access, and scenic tours. The loyalty program changes will allow points earned on Royal Caribbean, Celebrity Cruises, and Silver Sea to be combined, aiming to encourage guests to explore different brands within the Royal Caribbean Group.

Key takeaways

• New Beach Club in Santorini: Royal Caribbean is launching its first European beach club in Santorini in the summer of 2026. This all-inclusive destination will offer access to a volcanic black sand beach, gourmet dining, loungers, Wi-Fi, and includes a scenic ferry tour. It will be available to guests on Royal Caribbean and Celebrity ships, and also to local residents.
• Loyalty Program Overhaul ("Points Choice"): Starting in 2026, loyalty points earned across Royal Caribbean, Celebrity Cruises, and Silver Sea will be combinable within a single loyalty program. This initiative aims to encourage guests to try different cruise lines within the Royal Caribbean Group by allowing them to earn points towards their preferred brand regardless of which ship they sail on.
• Points Choice Limitations: Points earned before the 2026 launch date will not be transferable. The program focuses on future sailings and will not alter existing tier benefits or the status match program.
• Strategic Goal: The changes are designed to create a "virtuous cycle of demand, value, and advocacy," encouraging guests to spend more and deepen their engagement with the Royal Caribbean brands by offering greater flexibility and incentives for cruising across the portfolio.