This LEADERSHIP LAB video focuses on effective writing for experts, particularly academics. The speaker, Larry McEnerney, challenges conventional writing instruction, arguing that rule-based approaches are insufficient for generating high-value work. He emphasizes the importance of understanding and addressing the needs and expectations of the intended audience, thereby creating valuable content that resonates with readers.
Writing as a Thinking Process: Experts use writing not just to convey ideas, but as a tool to clarify and develop their thinking. This differs significantly from the "think then write" model often taught in schools.
Reader-Centric Approach: Effective writing prioritizes the reader's needs and understanding. The writer must anticipate what readers will find valuable and adjust their writing style accordingly. It's not about communicating your ideas, but changing their ideas.
Value over Rules: Rules and formulas are insufficient. The primary goal is to create valuable content relevant to the reader's field and interests. Clarity, organization, and persuasiveness are secondary to value.
Understanding the Audience: Knowing your readers (their knowledge, doubts, expectations) is crucial for creating persuasive and valuable work. This requires familiarity with the community's norms and language.
Identifying and Addressing Problems: Effective academic writing starts by identifying and highlighting a problem within the field or for the reader, rather than beginning with background information or definitions. The goal is to create tension and instability to show the need for a solution.
