LinkedIn ads masterclass - he spends $1,000,000+ a month on LinkedIn and shares all

About this video

• Video Title: LinkedIn ads masterclass - he spends $1,000,000+ a month on LinkedIn and shares all
• Channel: Cody Schneider
• Speakers: Cody Schneider, Will Martin
• Duration: 00:33:41

Overview

This video features a masterclass on LinkedIn ads, with Will Martin, an expert who spends over $1,000,000 monthly on the platform, sharing his strategies. The discussion covers thought leader ads, engagement objectives, the evolving LinkedIn feed, generating pipeline with effective ad spend, and the future of B2B sales roles.

Key takeaways

• Thought Leader Ads: These ads allow personal profile posts to be promoted, retaining social proof like likes and comments, making them appear more organic.
• Engagement Objective: This is generally more effective for Thought Leader Ads than brand awareness, as it drives more value for the ad spend.
• LinkedIn's Evolving Feed: The platform is introducing a TikTok-like feed, creating new opportunities for video content creators in the B2B space.
• Pipeline Generation: Significant pipeline can be generated from LinkedIn ads with relatively low spend if campaigns are executed effectively.
• Future of B2B Sales: The traditional SDR role may shift towards content creation and thought leadership positions.
• Content Strategy: Repurposing video content into various formats (clips, blog posts, LinkedIn posts, Twitter threads) is a key strategy.
• Data and Analytics: Utilizing CRM data and LinkedIn's API can provide deeper insights into campaign performance at a company level.
• Bidding Strategies: Manual bidding is recommended for Thought Leader Ads to control spend, while "maximum delivery" can lead to rapid budget depletion.
• The Rise of Video: Video content, especially short-form, is gaining traction on LinkedIn, creating a "blue ocean" opportunity.
• Evolving Sales Roles: The sales landscape is shifting towards individuals with industry expertise, strong connections, and content creation skills, potentially reducing the need for traditional SDRs.