About this video

• Video Title: LinkedIn is about to change forever (and nobody even realizes)
• Channel: Matt Gray
• Speakers: Matt Gray
• Duration: 16:48

Overview

This video explains how to leverage LinkedIn for significant business growth by optimizing your profile, creating engaging content, and implementing strategic calls to action. The speaker shares his personal success story of gaining over 846,000 followers and generating millions of views without paid advertising, offering a framework for others to achieve similar results.

Key takeaways

• Profitable Profile: Optimize your LinkedIn profile to convert visitors into followers and potential customers by using a clear cover photo, a memorable oneliner that owns a specific word, and a strong value proposition.
• Viral Visuals: Utilize value-dense, shareable images as "algorithm juice" to significantly boost post visibility, similar to how YouTube thumbnails work.
• Content Types: Employ a mix of behind-the-scenes personal stories, value-packed images, deep-dive system explanations, and authentic personal narratives to create engaging content.
• CTA Science: Craft effective calls to action that encourage reposts and follows, and strategically offer lead magnets (like checklists or guides) directly related to the post's content to drive conversions.
• Hook Formula: Capture attention in the first three lines of a post by creating curiosity, stating a compelling fact or identity, and promising immediate value.
• Growth Formula: Understand the nine elements of viral content, including personal stories, proven systems, valuebombing, and tasteful presentation, to increase reach and engagement.
• Engagement Machine: Aim for at least 30 engagements on a post within the first 45 minutes of publishing to trigger the LinkedIn algorithm and maximize visibility.
• Continuous Improvement: Regularly review analytics, track top-performing content, and commit to learning and improving with each post to drive sustained growth on the platform.