Major Incident Management and your personal brand

About this Video

• Video Title: Major Incident Management and your personal brand
• Channel: Major Incident Management
• Speakers: Adam Norman
• Duration: 00:24:32

Introduction

This video discusses the importance of personal branding for Major Incident Managers (MIMs) and professionals in general. The speaker, Adam Norman, CEO of MIM, explains how a strong personal brand can improve performance, access to resources, and overall career success. He uses examples of well-known brands like Nike and Elon Musk to illustrate the power of consistent brand messaging and delivery.

Key Takeaways

• Personal Brand Definition: Your personal brand is what people say about you when you're not in the room. It's how others perceive you, whether consciously cultivated or not.
• Importance for MIMs: A strong personal brand builds stakeholder and leadership confidence, reducing disruptive behaviors during major incidents. A good reputation can even provide leeway when mistakes are made.
• Building Your Brand: Choose words you want associated with your brand (e.g., professional, high-performer, honest), then consistently act in ways that embody those words. Culture and context matter when considering how to project your brand.
• The Nike Example: Nike’s success is partly due to its strong brand identity, consistently portraying performance, inspiration, and quality in its marketing and products. This consistency builds consumer trust and brand loyalty, translating to increased resources and sales.
• Elon Musk Example: Elon Musk's powerful personal brand allows him to quickly secure funding for new projects, demonstrating the potential impact of a strong reputation and consistent action.