Mapping Key Stakeholders and Decision-Makers in Enterprise Accounts

About this Video

• Video Title: Mapping Key Stakeholders and Decision-Makers in Enterprise Accounts
• Channel: Janek Performance Group
• Speakers: (Not specified in transcript)
• Duration: 00:01:12

Introduction

This video introduces stakeholder mapping as a crucial process for identifying and analyzing key decision-makers in B2B transactions. It emphasizes the importance of understanding stakeholder influence to achieve optimal outcomes and outlines strategies for effective engagement.

Key Takeaways

• Identifying Key Players: The video highlights the necessity of pinpointing all decision-makers and stakeholders, both internal and external to an organization, who impact B2B deals.
• Stakeholder Mapping Process: It describes stakeholder mapping as a process for identifying and analyzing stakeholders who directly or indirectly influence business transactions. This includes individuals, groups, and organizations.
• Strategic Engagement: The video stresses the need for strategic engagement strategies that prioritize collaboration, effective communication, and active listening.
• Benefits of Stakeholder Mapping: Mapping stakeholders helps improve communication, gather valuable feedback, and maintain a proactive approach to market trends.
• Actionable Steps: The video concludes with a call to action, encouraging viewers to utilize stakeholder mapping to improve revenue and close more deals.