About this Video

• Video Title: My $6M/Year LinkedIn Content Blueprint (step-by-step w/a client)
• Channel: Michel Lieben 🧠
• Speakers: Michel Lieben, Tib
• Duration: 56:04

Introduction

This video presents a step-by-step LinkedIn content strategy designed to significantly increase follower count and business revenue. Michel Lieben, who claims a $6 million annual income from LinkedIn, guides his client, Tib, through building a content plan.

Key Takeaways

1. Consistency is Key: Success on LinkedIn requires consistent posting (Tib commits to five posts per week for three months). Giving up too early is a common reason for failure.
2. Content Strategy: The strategy involves diverse content formats: industry insights, client success stories, personal stories, and video showcases. The goal is a mix of top-of-funnel (attracting broad attention) and bottom-of-funnel (driving conversions) content.
3. Profile Optimization: Improving the LinkedIn profile is crucial. This includes a concise and impactful tagline, using high-quality visuals, and prominently displaying a "Visit My Website" button.
4. Content Repurposing: High-performing posts can be repurposed with minor adjustments (e.g., changing the hook) to maintain engagement and increase reach over time.
5. Engagement is Essential: Actively engaging with other users' content (commenting) before posting one's own content is vital for increasing visibility and reach. Responding promptly to comments on one's own posts is also crucial.

According to Michel Lieben, the three main parts of a high-performing LinkedIn post are:

1. Hook: A short phrase designed to grab attention and encourage users to click "See more."
2. Body: The main content of the post, telling a story or providing information.
3. Call to Action: Either a question to encourage engagement or a prompt to direct users to the speaker's website or services.

Michel Lieben suggests several approaches to crafting an effective hook:

• Start with a compelling statistic or surprising fact: For example, he suggests hooks like "Here's why the richest CEOs in the world go to this hotel" or "At this hotel, no two guests ever eat the same meal." These immediately pique curiosity.
• Create a "curiosity gap": Tease a unique feature or benefit that will only be revealed later in the post or video. This encourages clicks to learn more. An example is, "This villa has a feature I've never seen in any other villa."
• Use numbers: People are drawn to concrete data. Including specific numbers (e.g., views, reach, cost) can add weight to the hook and make it more compelling.
• Consider multiple variations: Michel recommends generating several versions of the hook to test and find the most effective one.

The core idea is to make the first few lines so compelling that people are driven to read more. He emphasizes using concise and attention-grabbing language to achieve this.