This Gamers Nexus video alleges that NVIDIA manipulates media reviews through threats and quid pro quo arrangements, impacting the objectivity of reviews, particularly regarding technologies like Multi-Frame Generation (MFG) and DLSS. The video details instances of NVIDIA pressuring reviewers to present specific narratives, even if it misrepresents product capabilities.
NVIDIA Threatens Access: NVIDIA allegedly threatened Gamers Nexus with reduced access to hardware and interviews with engineers if they didn't present MFG4X data in their reviews, even on cards not supporting the feature. This pressure extended to other smaller media outlets.
Quid Pro Quo Arrangement: NVIDIA's interactions with reviewers appear transactional; access to hardware and engineers is contingent on favorable review content and a specific narrative. This undermines the independence and objectivity of reviews.
Vindictive Nature: NVIDIA is described as vindictive towards media outlets and partners that don't comply with their expectations, with examples provided of past conflicts and the departure of EVGA.
Top-Down Pressure: The pressure on reviewers seems to originate from high-level executives, evidenced by consistent patterns across different regions and a demonstrated attempt to shield lower-level employees from accountability.
Integrity Compromised: The video argues that NVIDIA's actions compromise the integrity of reviews concerning MFG and DLSS, prompting skepticism about the independence of other reviews covering those technologies.
