The speaker used Jim Morrison, the lead singer of The Doors, as an example. He argued that Morrison's attractiveness stemmed not from conventional good looks but from the intense, unpredictable emotional experiences he created for women who encountered him.
The transcript suggests that to cultivate the "drug-like" effect, men should focus on actions that evoke strong emotions in women. This includes making them laugh, feel curious, feel safe, and then unexpectedly challenge or surprise them. The overall goal is to create a dynamic and unpredictable "vibe" or energy that is intoxicating and memorable.
This video discusses a university study exploring what attracts women to men. The speaker argues that attraction isn't based on looks, money, or personality traits, but rather on the emotions a man evokes in a woman. The central message emphasizes becoming a source of intense feeling and experience for women, rather than simply aiming to be a "good guy".