According to the video, to perform the Maasai jump correctly, you should jump as if you are on a trampoline or pogo stick. You should avoid letting your heels touch the ground when landing and feel minimal activation in your leg muscles (except for your glutes). The jump should be high but still effortless.
This video describes the Maasai jump, an exercise purported to promote bone remodeling and microfractures, contributing to increased bone density and height. The video explains the exercise's technique and its purported benefits.