OpenAI, Anthropic, Perplexity, and other leading AI companies have started using this for SEO

About this Video

• Video Title: OpenAI, Anthropic, Perplexity, and other leading AI companies have started using this for SEO
• Channel: Edward Sturm
• Speakers: Edward Sturm (assumed)
• Duration: 00:01:10

Introduction

This video discusses the use of LLM.txt files for SEO purposes. The speaker investigates whether leading AI companies are adopting this method, examining several top SEO and content marketing websites. The video concludes with an opinion on the necessity of this technique.

Key Takeaways

• Many leading AI companies (OpenAI, Anthropic, Perplexity) are reportedly using LLM.txt files for SEO.
• An LLM.txt file is a plain text file that informs AI systems about website content and prioritizes URLs. It also provides plain text versions of content in markdown for easier understanding.
• The speaker investigated whether top SEO sites (hrefs, Moz, HubSpot, Semrush, Backlinko, Wordstream) utilize LLM.txt and found no evidence of its implementation.
• ChatGPT effectively understands website content even without LLM.txt, including navigation, footer text, and YouTube transcripts with timestamps.
• The speaker concludes that LLM.txt currently appears to be more hype than necessary.