About this Video

• Video Title: 📌 Paid traffic - Discussing Tracking Setup with Ariel
• Channel: Finix
• Speakers: Ariel (and the host, though their name is not explicitly stated in the transcript)
• Duration: 01:05:07

Introduction

This video provides a comprehensive tutorial on setting up conversion tracking for paid traffic campaigns using the Glitchy platform. The speaker guides viewers through the process of integrating affiliate networks (using Tune as an example), connecting traffic sources (like Facebook and TikTok), setting up cost tracking, and creating campaigns. The tutorial emphasizes practical application and real-world examples to optimize campaign performance.

Key Takeaways

1. Click Tracking Platforms: The speaker discusses the use of ClickFlare as a premium option and introduces Glitchy as a more affordable alternative for beginners.
2. Affiliate Network Setup: The video details setting up an affiliate network within Glitchy, including naming conventions, offer URL suffixes, click ID adjustments, and postback URL creation. The importance of manually adding postbacks for each new offer is highlighted.
3. Traffic Source Integration: The tutorial demonstrates integrating traffic sources like Facebook and TikTok, emphasizing the pre-filled UTM parameters within Glitchy.
4. Cost Tracking and Pixel Integration: The video explains the importance of cost tracking synchronization and guides viewers through the setup process, including adding and integrating conversion pixels (using the Facebook pixel as an example).
5. Campaign Creation and Optimization: The tutorial walks viewers through setting up campaigns within Glitchy, defining naming conventions, funnels (including A/B testing), and demonstrates using the platform's analytics to optimize campaigns based on data such as device type, browser, location, and more.

Citations from the transcript indicate that when you select a traffic source like Facebook or TikTok within Glitchy, the platform automatically populates various UTM parameters. The exact parameters mentioned are campaign, content, campaign ID, ad set name, ID, and placement name. The advantage of this is that it simplifies the setup process and ensures that all necessary parameters are passed, facilitating comprehensive data collection for campaign analysis and optimization. This eliminates the manual work of inputting each parameter individually.