Perplexity AI Pro Features You’re Not Using (But Should)

About this video

• Video Title: Perplexity AI Pro Features You’re Not Using (But Should)
• Channel: The AI Productivity Coach
• Speakers: [None explicitly named in the transcript]
• Duration: 13:52

Overview

This video explores the features of Perplexity AI Pro, comparing it to other AI tools like ChatGPT, Claude, and Gemini. The presenter explains how Perplexity Pro excels in real-time research, analysis of live web data, and source citation, positioning it as a powerful tool for research-focused tasks rather than a direct replacement for creative or conversational AI. The video also covers the free plan's capabilities and delves into specific Pro features such as deep research, multiple AI models, file analysis, spaces, image generation, labs (automation chains), and a shopping assistant, concluding with a review of its pros, cons, and value proposition.

Key takeaways

• Perplexity Pro's Niche: Perplexity Pro is not intended to replace tools like ChatGPT (for creativity) or Claude (for writing quality), but rather to excel in real-time analysis, providing cited sources, and performing deep research.
• Free Plan Generosity: The free version of Perplexity offers unlimited basic searches and a limited number of pro searches and deep research runs daily, along with basic file uploads, making it suitable for testing the platform.
• Deep Research Capability: A standout Pro feature is "deep research," which rapidly synthesizes information from numerous articles to provide structured reports with linked sources, saving significant time on research tasks.
• Multi-Model Integration: Perplexity Pro allows users to select and compare outputs from various AI models (including GPT-5, Claude, and Gemini) within the same conversation, offering flexibility for different needs.
• Advanced File and Web Analysis: The platform effectively analyzes various file types (PDFs, CSVs, Excels) and combines this with live web data for comprehensive insights, a feature that is unlimited in the Pro version.
• Specialized Assistants (Spaces): Users can create custom "Spaces" that act as specialized AI assistants, tailored with specific instructions and files for organized, focused tasks like market research.
• Automation with Labs: The "Labs" feature enables the creation of AI automation chains, allowing for complex multi-step tasks and analysis from a single prompt, significantly streamlining workflows.
• Shopping Assistant: Perplexity Pro includes a shopping assistant that researches products based on user-defined criteria, compares options, and finds the best deals with direct purchasing links.
• Value Proposition: The $20/month Pro subscription is considered worthwhile for those who frequently need current information, conduct deep research, or analyze documents and data. Discounts or free access may be available through other subscriptions.
• When to Use Other Tools: Perplexity Pro is less suited for purely creative tasks, long conversational brainstorming, or when real-time data and source citation are not critical.