Персона: Дмитрий Никитин (Hobby World, «Ремонтник.ру»)

About this Video

• Video Title: Персона: Дмитрий Никитин (Hobby World, «Ремонтник.ру»)
• Channel: Руцентр (NIC.RU): домены, SSL, почта, хостинг
• Speakers: Дмитрий Никитин, Петр Кузнецов
• Duration: 00:47:18

Introduction

This video is an interview with Dmitry Nikitin, Director of Internet Projects at Hobby World and former leader of the "Remontnik.ru" project. The interview covers his career path, the specifics of the board game industry, his management style, and his views on personal and professional growth.

Key Takeaways

• The Board Game Market's Uniqueness: Unlike typical retail, board games are both products and content, requiring unique marketing and sales strategies. Consumer understanding of the game's complexity and social aspect is crucial for sales success.
• Hobby World's Business Model: Hobby World is a large holding company in Russia and the CIS, encompassing game development, retail (with the largest specialized store network), and collaborations with international partners.
• Marketing and Customer Engagement: The company utilizes various strategies, including crowd-funding and influencer marketing, to reach different customer segments. Understanding customer feedback is key to success, as is recognizing the diverse range of player preferences and age groups.
• Management Style and Personal Growth: Nikitin emphasizes a collaborative, open-office environment fostering a sense of community. He values continuous learning, adapting to evolving industry trends and adapting his management style accordingly. He stresses the importance of identifying and addressing personal weaknesses.
• Market Trends: The Russian board game market shows considerable growth potential. The shift from courier delivery to pick-up points is highlighted as a key trend in customer preferences.