About this Video

• Video Title: 🚰 PPC For Plumbing Companies - Here Are The Most Profitable Plumbing Services To Target On Google Ads
• Channel: Guaranteed PPC
• Speakers: Corey Zimon
• Duration: 00:17:49

Introduction

This video explains how plumbing companies can use Google Ads (PPC) to achieve high ROI. It emphasizes targeting specific, less-competitive services instead of general plumbing keywords to lower costs per lead and maximize profits. The speaker shares data from a regional plumbing company to illustrate profitable service areas and strategies.

Key Takeaways

1. Target Specific Services: Focusing on specific plumbing services (e.g., toilet rebuild, leaky showers) in Google Ads yields significantly lower costs per lead (under $100) and higher ROI (over 1000%) compared to general keywords like "plumbing services."
2. Hyper-Targeted Campaigns: Create separate campaigns for each service, further segmented by city (populations over 30,000) and a county-wide catch-all campaign. This increases click-through rates and conversions.
3. Landing Page Optimization: Use service-specific landing pages mirroring the keywords in ads. For example, an ad for "low water pressure service" should link to a landing page with the same headline and relevant imagery.
4. Leverage High-Ticket Services: Prioritize services with higher average job values, even if the cost-per-click is higher. The increased revenue often outweighs the increased cost.
5. Implement Sales Tracking: Integrating sales tracking in your Google Ads account allows for data-driven optimization, maximizing conversion value and ROI through strategies like "Maximize Conversion Value" bidding.