Yes, drain cleaning is mentioned as an example of a general plumbing service keyword that, if targeted, would result in high costs per lead (over $100) [Timestamp: 1:16-1:21]. The speaker advocates for targeting more specific services instead for better results.
The speaker does not address the potential downsides of over-segmentation of campaigns or the dilution of conversion data. While he advocates for highly targeted campaigns down to the city level, he doesn't discuss potential drawbacks of this strategy.
This video explains how plumbing companies can use Google Ads (PPC) to achieve high ROI. It emphasizes targeting specific, less-competitive services instead of general plumbing keywords to lower costs per lead and maximize profits. The speaker shares data from a regional plumbing company to illustrate profitable service areas and strategies.