This video discusses various retirement savings benchmarks from financial institutions like Fidelity, T. Rowe Price, and JP Morgan Chase. It explains JP Morgan's "Dollar Checkpoints" approach, which is based on a percentage of income (5% for lower incomes, 10% for higher incomes) and considers factors like household spending, inflation, and market returns. The video highlights the pros and cons of JP Morgan's method, emphasizing its accessibility but also the potential for the recommended savings rates to be too low for some individuals. It concludes that these benchmarks are tools and not strict rules, and suggests a personalized approach to retirement savings.