About this Video

• Video Title: RIP SEO: Here’s What Works Now in an AI World
• Channel: Leveling Up with Eric Siu
• Speakers: Eric Siu, Neil Patel
• Duration: 00:28:27

Introduction

This video discusses the evolving landscape of SEO in the age of AI. The speakers, Eric Siu and Neil Patel, argue that traditional SEO is changing rapidly and explore new strategies for success, focusing on search everywhere optimization, community building, and the strategic use of AI in marketing.

Key Takeaways

1. SEO is evolving into "Search Everywhere Optimization": People search across various platforms (Google, Instagram, TikTok, ChatGPT, etc.), requiring optimization across all these channels. Google remains a significant player, but the search landscape is diversifying.

2. Community is the new SEO: Due to the proliferation of AI-generated content, user-generated content (UGC) from communities (Reddit, Quora, etc.) is gaining credibility and importance for SEO. Building a strong community fosters brand loyalty and differentiation.

3. AI's role in content creation is limited: While AI can assist in content creation, human-written content consistently outperforms AI-generated content in terms of organic traffic. AI is better viewed as an advanced article spinner, not a replacement for human creativity and expertise.

4. Agentic workflows improve marketing efficiency: Using AI agents to automate tasks and improve workflows can significantly enhance marketing efficiency and impact key performance indicators (KPIs) like traffic and revenue. Human oversight remains crucial.

5. New media (podcasting, shorts) are gaining traction: New media channels are increasingly surpassing traditional media in reach and engagement, as exemplified by political candidates' shift toward podcasting.

LinkedIn Key Takeaways (Shorter Version with Emojis):

• AI-powered account-based marketing is possible: Use AI tools to create highly personalized LinkedIn campaigns at scale. 🚀
• Community building crucial: Strong LinkedIn presence builds brand loyalty & engagement. 🤝
• Focus on ROI: Track your LinkedIn efforts and ensure they align with revenue goals. 📈
• Don't just talk about AI; use it strategically: Integrate AI to streamline workflows and boost efficiency. 🤖

SEO is DEAD...Long Live SEO! 🪦👑

Forget old-school SEO! Search is EVERYWHERE now (Google, TikTok, Insta...). Optimize for all the platforms! 🌎

Community is KING! 👑 Build a loyal following and let your fans do the marketing for you! 🗣️

AI is a TOOL, not a replacement! 🤖 Use it wisely to boost efficiency, not replace human creativity.

New Media is HOT! 🔥 Podcasts & shorts are gaining HUGE traction. Don't get left behind!

Focus on ROI! 💰 Don't waste time on tactics that don't drive results.