Roasting Terrible Meta Funnels

About this Video

• Video Title: Roasting Terrible Meta Funnels
• Channel: Leadbase
• Speakers: Bryson Drake
• Duration: 00:32:40

Introduction

This video analyzes various lead generation funnels across different niches (roofing, solar, final expense, business loans, and home renovation) found on the Meta Ads Library. The speaker critiques both good and bad examples, highlighting dos and don'ts for creating effective lead generation funnels. He also promotes his free Leadbase school.

Key Takeaways

• Effective Roofing Ads: Use simple, proven ads with a clear call to action, like a UGC ad featuring a spokesperson (potentially found on Fiverr) highlighting the urgency of roof replacement. Avoid vague calls to action such as "get a free quote."
• Improving Solar Ads: Focus on specific benefits and urgency (e.g., savings, government incentives), creating a strong hook and avoiding overused phrases like "30-second assessment." Use a dedicated landing page, not a cluttered website.
• High-Converting Final Expense Ads: Intriguing hooks and visuals can be highly effective, even controversial ones. A strong example featured a shocking video about grave robbing to grab attention and generate leads. However, this strategy may require careful consideration of ethical implications and Meta's advertising policies.
• Successful Business Loan Ads: Highlight the urgency and the benefit of applying through a specific lender to avoid harming approval chances. Avoid generic messages. A direct and concise approach proves highly effective.
• Effective Home Renovation Ads: Leverage before-and-after visuals and strong finance offers (e.g., monthly payments, discounts). Avoid vague savings claims.