Sales Prospecting Tools and Techniques | In a Nutshell

About this Video

• Video Title: Sales Prospecting Tools and Techniques | In a Nutshell
• Channel: Nutshell
• Speakers: Jack Virag
• Duration: 00:03:03

Introduction

This video provides a brief overview of sales prospecting tools and techniques. Jack Virag, a growth marketing manager at Nutshell, shares his favorite tools for conducting thorough prospect research, emphasizing the importance of personalized outreach. He highlights several tools and strategies for effective lead generation.

Key Takeaways

• Google for Trigger Events: Utilize Google searches to identify trigger events (hiring sprees, acquisitions, etc.) indicating a company's potential interest.
• Owler for Company Profiles: Leverage Owler to gather concise company profiles combining public and crowdsourced data.
• Glassdoor for Social Feedback: Use Glassdoor reviews to personalize outreach, demonstrating genuine interest in the prospect's company culture.
• Crunchbase (and similar platforms) for Data Aggregation: Employ Crunchbase or similar platforms for comprehensive data on public and private companies, potentially integrating with CRM systems.
• Hunter for Email Finding: Use the Hunter Chrome extension to quickly find publicly listed email addresses associated with websites.
• Company Websites for Direct Contact: Always check company websites for employee pages or other contact information before reaching out.