Sales Tips & Training - How to Build a Sales Pipeline & How it Works Over Time

About this Video

• Video Title: Sales Tips & Training - How to Build a Sales Pipeline & How it Works Over Time
• Channel: Marketing 360
• Speakers: (Speaker name not provided in transcript)
• Duration: 00:06:35

Introduction

This video explains how to build a strong sales pipeline and how it impacts revenue growth over time. The speaker uses a visual diagram and a six-month example to illustrate the process, emphasizing the importance of consistent effort and a defined sales process.

Key Takeaways

• Understanding the Sales Pipeline: A sales pipeline visualizes the journey of a lead through different stages until it converts into a sale. Initial sales are low, but increase over time as the pipeline fills.
• Consistent Lead Flow is Crucial: A steady stream of new leads is essential for a healthy pipeline. Without consistent leads, the pipeline dries up, affecting sales.
• Consistent Effort and Discipline: Maintaining consistent effort is vital. Sales fluctuations can occur if effort is inconsistent, leading to pipeline stagnation.
• Importance of a Defined Sales Process: A well-defined and consistently followed process (first call scripts, follow-up cadence, email communication) improves predictability and scalability. This allows for consistent results and easier onboarding of new sales team members.
• Don't Give Up Too Early: New lead sources shouldn't be immediately judged; consistent effort over at least six months is needed before assessing their true potential.