About this Video

• Video Title: Seek Respect - Not Approval: One Major Rule for Selling EFFECTIVELY | Client Builder Playbook
• Channel: Client Builder Playbook
• Speakers: The transcript does not name the speakers. There are at least two speakers, one of whom is referred to as "Larry" in the latter half of the conversation.
• Duration: 18:20

Introduction

This video discusses the importance of seeking respect over approval in sales, particularly for entrepreneurs and small business owners. The speaker argues that prioritizing respect leads to clients liking you, while focusing on being liked can hinder effective sales practices, especially when delivering difficult feedback or asking challenging questions.

Key Takeaways

• Respect over Approval: It's more beneficial to be respected than liked in sales. Seeking respect naturally fosters liking.
• The "Know, Like, and Trust" Myth: While "know, like, and trust" is a common sales adage, overemphasizing the "like" aspect can be detrimental.
• Difficult Conversations: Effective sales often require asking challenging questions and delivering potentially uncomfortable feedback. This can be difficult when you value a client's approval above all else.
• Balancing Personal and Professional Life: Entrepreneurs often struggle to balance their emotional needs with their professional responsibilities, potentially compromising effective sales practices.
• Prioritizing Professional Responsibility: The speaker emphasizes the importance of prioritizing professional responsibility over personal feelings, specifically when giving advice or delivering critical feedback, even if it means risking the client's negative opinion. The ultimate goal is to help the client, even if it is uncomfortable.

Stop chasing approval and start demanding respect! This video reveals a major rule for effective selling, especially for entrepreneurs. Learn why prioritizing respect over being liked leads to better client relationships and ultimately, more successful sales. Discover how to navigate difficult conversations and deliver critical feedback without sacrificing your effectiveness. This isn't about being rude; it's about being a results-oriented professional. #sales #entrepreneurship #business #selling #respect #approval #clients #communication #effectiveness #leadership #salestips #businessadvice #entrepreneursofinstagram #smallbusiness