SEO has already changed. This is what you missed.

About this Video

• Video Title: SEO has already changed. This is what you missed.
• Channel: Wes McDowell
• Speakers: Wes McDowell
• Duration: 00:15:47

Introduction

This video discusses the evolution of SEO and how businesses need to adapt to the changes brought about by AI. It highlights the obsolescence of traditional SEO methods and introduces "Generative Engine Optimization" (GEO), focusing on strategies to get businesses recommended by AI tools like Perplexity and ChatGPT. The video also promotes the use of YouTube as a primary search strategy.

Key Takeaways

• Traditional SEO is outdated: Traditional keyword optimization methods are no longer as effective due to AI's influence on search results. Google's AI-generated answers often prioritize AI-sourced content, pushing organic search results further down.
• Generative Engine Optimization (GEO) is the new approach: GEO focuses on optimizing for AI recommendations. This involves making websites clear and concise, getting mentions on trustworthy sites, using AI-optimized press releases, creating helpful listicles (including your business as a top option), and actively soliciting detailed positive reviews.
• YouTube is a superior platform: YouTube is presented as a more effective and sustainable alternative to Google search for lead generation, offering higher-quality leads and less AI manipulation of results. The video advocates for creating high-quality video content that answers frequently asked questions (FAQs) using straightforward search terms in titles and descriptions.
• AI's impact on search: AI-powered tools like Perplexity and ChatGPT are changing how people find businesses online by providing direct answers and recommendations, shifting the focus from manual website searches.
• Local SEO strategy requires further explanation: The video briefly mentions the challenges of local SEO but suggests a separate video for a detailed strategy.