SEO Isn’t Dead - It’s Just Your Rankings Collapsed

About this video

• Video Title: SEO Isn’t Dead - It’s Just Your Rankings Collapsed
• Channel: Edward Sturm
• Speakers: Edward Sturm
• Duration: 00:04:38

Overview

This video addresses the claim that SEO is dead, refuting it by analyzing data and explaining that a decline in rankings is due to a company's own SEO performance, not AI. The speaker argues that SEO remains a vital marketing channel and is crucial for success even with AI tools.

Key takeaways

• The "SEO is Dead" Narrative: The video debunks the idea that SEO is dead, which was recently proclaimed by a co-founder of a major content marketing company on a popular entrepreneurship podcast.
• Data-Driven Rebuttal: The speaker provides data showing a significant drop in both organic traffic and the number of keywords a specific company ranks for, indicating an internal SEO issue rather than an external factor like AI.
• AI vs. SEO Performance: The claim that AI overviews and chatbots are killing SEO is challenged. The speaker argues that a decrease in search rankings is the direct cause of lost clicks, not AI.
• SEO's Continued Relevance: Despite the claims, SEO is presented as being at its peak in terms of search interest and is considered the best way to succeed with AI tools.
• Empirical Verification: The speaker emphasizes that anyone can use free tools like Semrush to verify the performance data of any company and see that SEO is still a valuable marketing channel.