Smithers Insights Podcast with Sean Smyth

About this video

• Video Title: Smithers Insights Podcast with Sean Smyth
• Channel: Smithers
• Speakers: Eve, Sean Smyth
• Duration: 16:13

Overview

This video features a podcast interview with Sean Smyth, author of the report "Digital Print for Packaging." The discussion centers on the growing importance and applications of digital printing in the packaging industry, exploring key trends, technological innovations, and the impact of regulations and evolving consumer demands.

Key takeaways

• Growth Drivers: Digital print for packaging is a rapidly growing sector driven by new technologies that enable brands and manufacturers to innovate with packaging. Increased consumer choice and the adoption of packaging in emerging markets also contribute to its growth.
• Technological Advancements: Key innovations in digital print include increased speed and productivity, and the ability to print on a wider variety of materials. Electrophotography (like HP Indigo) and inkjet technologies are leading these advancements, expanding possibilities for labels, flexible packaging, corrugated, and rigid plastics.
• Material Versatility: Digital printing is largely substrate-agnostic, working with diverse materials such as plastics, films, foils, paper, metal, and corrugated board. New applications are emerging, including printing on wood and molded pulp, catering to both protective and luxury packaging needs.
• Evolving Market Demands: The industry is moving beyond short runs, with digital print becoming competitive for medium and even long runs. This shift is influenced by the need to add value rather than solely reducing costs, especially as traditional printing methods face limitations.
• Regulatory and Consumer Influence: Regulations, such as the EU product passport requiring unique digitally printed codes, are a significant driver. Digital printing also enables "connected packaging" with QR codes and variable data, allowing brands to engage directly with consumers, gather insights, and create new revenue streams through personalized offers and information.
• Sustainability and E-commerce: Digital printing supports packaging waste reduction by enabling "box-on-demand" systems that right-size packaging. It also facilitates personalized messaging and promotions within e-commerce packaging, transforming it from a cost into a revenue generator.